Events & Sponsorship

Is it your case?

High spend for visibility, low business results.

Relevance

Events as a platform for brand equity, demand creation and sales support.

Outcome

Events with a clear role in the sales & marketing funnel.

Output

Input
Business growth objectives
Sales & marketing funnel structure
Target audiences & decision makers
Existing events & sponsorship, budget, history

Output
Recurring events for building the brand with 1-2 anchors/year:
big events for awareness & small events for sales
Funnel adapted events – awareness, interest, consideration, conversion, loyalty
Communication ecosystem across PR, social, sales / incl AI powered communication