Implementation
SALES & MARKETING PLAN
Planning defines actions
SALES & MARKETING ACTIVITIES
Detailed project management drives results
BUSINESS SUPPORT FUNCTIONS PLAN
Support functions ensure discipline & scalability
1. Annual & quarterly sales targets- revenue, profit.
2. Sales budget allocation by channel, by customer, by activity (support budget & discounts & special actions)- CX priorities & in detail for big customers (key accounts investment vs growth plans).
3. Marketing & trade marketing campaign calendar & budget allocation – by communication channel & CX priorities.
4. OPEX key projects– project management, KPI.
5. CAPEX investment – project management, KPI.
6. Business support functions
Finance: revenue vs forecast, margin monitoring,
Operations: delivery reliability, service quality, issue resolution, Customer service: satisfaction NPS, complaints
IT: data accuracy, systems, analytics
